Using OOUX and ORCA, I defined core objects and modeled relationships to create a cohesive system with logical data flows, ensuring contextual insights for associates. ORCA workshops aligned teams to reflect real-world workflows. The solution replaced the outdated hamburger menu with a streamlined bottom navigation bar, unified profiles and segments into a scannable view with toggleable data, and introduced dark mode for better usability in varied lighting, enabling fast, error-free access to shopper insights critical for clienteling.