Transforming
Transforming
Turning
Complexity into
Complexity into
clarity
clarity
who am i
I'm a Product Designer with over 7 years of experience working across startups and enterprise companies. My North Star is building intuitive products that simplify people's lives and respect their natural thought processes.
PHilosophy
HOW I WORK
01
Tackle Complexity Early
I dive into tough problems with systems thinking.
01
Tackle Complexity Early
I dive into tough problems with systems thinking.
01
Tackle Complexity Early
I dive into tough problems with systems thinking.
01
Tackle Complexity
I dive into tough problems with systems thinking.
02
Research Deeply
I study trends and users to inform each step.
02
Research Deeply
I study trends and users to inform each step.
02
Research Deeply
I study trends and users to inform each step.
02
Research Deeply
UI / UX Designer
I study trends and users to inform each step.
03
Align Teams Fast
I use OOUX to unify knowledge and language.
03
Align Teams Fast
I use OOUX to unify knowledge and language.
03
Align Teams Fast
I use OOUX to unify knowledge and language.
03
Align Teams Fast
I use OOUX to unify knowledge and language.
04
Design For Ease
Craft experiences that align with authentic mental models.
04
Design For Ease
Craft experiences that align with authentic mental models.
04
Design For Ease
Craft experiences that align with authentic mental models.
04
Design For Ease
Craft experiences that align with authentic mental models.
EXCPERIENCE
MY JOURNEY
Feb 2022 - Feb 2025
Mad Mobile
Sr. Product Designer
Crafted AI features for retail, cutting task time by 75% to boost growth. | Designed customer module with segments and profiles, lifting product sentiment by 10%. | Built a conversations module, streamlining outreach by reducing app-switching.
Feb 2022 - Feb 2025
Mad Mobile
Sr. Product Designer
Crafted AI features for retail, cutting task time by 75% to boost growth. | Designed customer module with segments and profiles, lifting product sentiment by 10%. | Built a conversations module, streamlining outreach by reducing app-switching.
Feb 2022 - Feb 2025
Mad Mobile
Sr. Product Designer
Crafted AI features for retail, cutting task time by 75% to boost growth. | Designed customer module with segments and profiles, lifting product sentiment by 10%. | Built a conversations module, streamlining outreach by reducing app-switching.
Feb 2022 - Feb 2025
Mad Mobile
Sr. Product Designer
Crafted AI features for retail, cutting task time by 75% to boost growth. | Designed customer module with segments and profiles, lifting product sentiment by 10%. | Built a conversations module, streamlining outreach by reducing app-switching.
Nov 2019 - Feb 2022
Mad Mobile
Product Designer
Designed bulk outreach features, cutting curation time from 1 hour to minutes. | Unified fractured design system, boosting consistency for legacy product. | Crafted a COVID-era curbside pickup feature, streamlining mobile orders for ultra-smooth fulfillment and flawless pickup.
Nov 2019 - Feb 2022
Mad Mobile
Product Designer
Designed bulk outreach features, cutting curation time from 1 hour to minutes. | Unified fractured design system, boosting consistency for legacy product. | Crafted a COVID-era curbside pickup feature, streamlining mobile orders for ultra-smooth fulfillment and flawless pickup.
Nov 2019 - Feb 2022
Mad Mobile
Product Designer
Designed bulk outreach features, cutting curation time from 1 hour to minutes. | Unified fractured design system, boosting consistency for legacy product. | Crafted a COVID-era curbside pickup feature, streamlining mobile orders for ultra-smooth fulfillment and flawless pickup.
Nov 2019 - Feb 2022
Mad Mobile
UI / UX Designer
Designed bulk outreach features, cutting curation time from 1 hour to minutes. | Unified fractured design system, boosting consistency for legacy product. | Crafted a COVID-era curbside pickup feature, streamlining mobile orders for ultra-smooth fulfillment and flawless pickup.
Nov 2017 - Nov 2019
Mad Mobile
Jr. Product Designer
Shaped design patterns to establish the original product's core structure. | Co-led collaboration on the original design system, driving team consistency. | Redesigned the org’s website, merging brand savvy and UI/UX to boost sales and streamline product identity.
Nov 2017 - Nov 2019
Mad Mobile
Jr. Product Designer
Shaped design patterns to establish the original product's core structure. | Co-led collaboration on the original design system, driving team consistency. | Redesigned the org’s website, merging brand savvy and UI/UX to boost sales and streamline product identity.
Nov 2017 - Nov 2019
Mad Mobile
Jr. Product Designer
Shaped design patterns to establish the original product's core structure. | Co-led collaboration on the original design system, driving team consistency. | Redesigned the org’s website, merging brand savvy and UI/UX to boost sales and streamline product identity.
Nov 2017 - Nov 2019
Mad Mobile
Jr. Product Designer
Shaped design patterns to establish the original product's core structure. | Co-led collaboration on the original design system, driving team consistency. | Redesigned the org’s website, merging brand savvy and UI/UX to boost sales and streamline product identity.
Aug 2015 - Jul 2016
Ibotta
Graphic Designer
Crafted sales and marketing collateral for the startup’s early growth. | Shaped visual identity, supporting its rise to unicorn status.
Aug 2015 - Jul 2016
Ibotta
Graphic Designer
Crafted sales and marketing collateral for the startup’s early growth. | Shaped visual identity, supporting its rise to unicorn status.
Aug 2015 - Jul 2016
Ibotta
Graphic Designer
Crafted sales and marketing collateral for the startup’s early growth. | Shaped visual identity, supporting its rise to unicorn status.
Aug 2015 - Jul 2016
Ibotta
Graphic Designer
Crafted sales and marketing collateral for the startup’s early growth. | Shaped visual identity, supporting its rise to unicorn status.